Published on 1 February 2011

Switzerland’s image abroad remains stable

Bern, 1.2.2011 - Switzerland is ranked eighth on the 2010 Nation Brands Index (NBI), and thus once again figures among the leading countries of the world in terms of image. In view of the fact that Switzerland was often in the international spotlight during that year, this may be regarded as an excellent result. However, its image suffered a slight setback in the “Population” category, and in particular in Turkey and in Egypt. As has been the case in previous years, Switzerland continues to enjoy a better rating from countries overseas than from European nations. Once again, Germany is the main exception here.