Chocolate, watches, cheese and the countryside convey a positive image for Switzerland
Bern, 19.12.2013 - The good and stable image of Switzerland continued in 2013. Its competent governance and economic performance are winning factors abroad. Traditional products such as chocolate, watches and the Swiss countryside also continue to convey a positive image of the country. Although foreign media often report on Switzerland's role as a financial centre, they also present a wide spectrum of other Swiss subjects.