SSR-SRG – Swisscom – Ringier joint venture: two decisions taken
Bern, 29.2.2016 - The Swiss Broadcasting Corporation (SRG-SSR) is being allowed to participate in an advertising marketing enterprise with Ringier and Swisscom. Once the Competition Commission (COMCO) had given the go-ahead in December 2015, the Federal Department of the Environment, Transport, Energy and Communications (DETEC) assessed the effects of this advertising alliance on the Swiss media landscape. It has reached the conclusion that participation by the SSR-SRG is possible. The DETEC does not currently discern any substantial restriction of the development potential of other media enterprises. In a second decision, the Federal Office of Communications (OFCOM) finds that the current SSR-SRG licence does not permit it to broadcast targeted advertising in its programmes. The general legal framework for this will have to be established before the introduction of this new type of SSR-SRG advertising.