Donald Trump, Roger Federer and ‘double eagle’ dominate Switzerland's image abroad in 2018
Bern, 18.12.2018 - Foreign press and social media coverage of Switzerland covered a wide variety of topics, many of which were conducive to the country's image. In terms of sheer volume, global perception of Switzerland was predominantly shaped by the World Economic Forum in Davos and Donald Trump's visit to the event. Switzerland's sporting performances were also keenly followed abroad. Other areas that were covered in detail included Switzerland's handling of migration and integration, its policy on Europe, and occasional tensions with Russia and Spain.